Latest Stories From the Back5 Team

White
January 21, 2026
Discover how the Australian Open generates over $400 million annually through broadcasting rights, sponsorships, tickets, and merchandise in this breakdown.
Newspapers: The New York Times and Financial Times. Trump is featured on both front pages.
January 5, 2026
Trump is taking control of Washington DC's public golf courses. Learn why the National Links Trust lease was terminated and what it means for public access.
Runners in a marathon, legs in motion on a gray street. Many legs and feet, colorful shoes.
November 10, 2025
Discover how the New York Marathon transformed from a small race into a $1 billion business through sponsorships and innovative revenue streams.
Yellow pickleball and two black paddles on a wooden surface.
November 5, 2025
Discover how pickleball is becoming a billion-dollar industry. Explore the major investors, professional leagues, and media deals driving explosive growth in 2025.
Infographic:
November 5, 2025
From the NBA's $76bn deal to Ligue 1's collapse, explore the winners and losers in global sports media rights and the impact on Australian sports broadcasting.
EA Sports logo shaking hands with a green Saudi Arabian flag, symbolizing a partnership.
October 7, 2025
Saudi Arabia's PIF acquired Electronic Arts for $55 billion. Discover why this historic gaming deal signals a major shift in global sports control.
Roger Federer in a suit, holding a tennis racket, smiling.
September 22, 2025
Discover how Roger Federer built his $1.1 billion fortune through strategic endorsements, smart investments, and his game-changing On Running stake.
Hibernian FC logo on a green silk background, featuring a shield with a harp, ship, and castle.
September 4, 2025
Discover why Hibernian FC launched Hibs Connect Mobile services and the commercial benefits driving Scottish football clubs towards digital transformation.
Nike swoosh logo, multi-colored layered design on white background.
September 4, 2025
Discover how Sam Kerr's Nike partnership exemplifies strategic athlete branding for long-term financial success beyond playing careers.
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A man and a woman are sitting on exercise balls and talking.

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