Our Championship Playbook

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Passion for the game isn't enough. Back5 transforms sports organisations from money pits into self-sufficient organisations through proven business strategies, technology, and fan engagement.

THE PROCESS

How We Transform Your Organisation

Step 1

Health Check assessment

We firstly identify strengths, gaps, and untapped opportunities across your entire operation.

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Step 2

Back5 Pillar Implementation

We then apply our proven 5-pillar framework to build a solid foundation for growth.

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Step 3

Audience Value Framework

We create compelling value propositions that resonate with your target audience

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Step 4

Flywheel Growth Model

We build self-sustaining momentum where each success fuels the next

WHAT ARE WE TRYING TO SOLVE FOR SPORTS ORGANISATIONS?

Transform to Transact

01

Financial Viability and Revenue Diversification

Organisations need multiple revenue streams beyond traditional sources to manage rising costs and ensure long-term stability.


02

Demographic Shifts and Fan Engagement

Clubs must engage younger, digital audiences while maintaining connections with aging traditional fan bases.


03

Technology Integration and Digital Transformation

Organisations must invest in digital infrastructure and analytics to enhance fan experiences and operations while managing costs and complexity.

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It all starts with our Back5 Pillar System

Each pillar is designed to work together, but can also be implemented individually based on your organisations specific needs and priorities.

“Capitalise on every opportunity”

Features

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30-50% boost in event revenue

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New income streams identified

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Higher per-fan value

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Merchandise optimization

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2. Execute

Streamline your club operations with systems and technology that reduce costs, save time, and eliminate the chaos of volunteer-run administration.

“Execute flawless operations”

Features

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20-40% fall in admin time

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Automated key processes

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Professional systems in place

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Reduced volunteer burnout

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3. Diversify

Break the dependency on traditional sponsorship and membership fees. Create multiple revenue streams that provide stability and growth opportunities.

“Diversify your playbook”

Features

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3-5 new revenue streams

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Reduced financial risk

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Year-round income sources

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Partnership opportunities

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4. Dominate

Build a brand that stands out in your community. Professional marketing and positioning that attracts sponsors, members, and media attention.

“Dominate your market”

Features

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Professional brand identity

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Increased media coverage

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Higher sponsorship values

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Community recognition

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5. Activate

Turn casual supporters into engaged, paying community members. Modern fan engagement strategies that create loyalty and recurring revenue.

“Activate your fanbase”

Features

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40-60% boost in engagement

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Higher membership retention

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Active community building

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Social media growth

Who We Serve

Empowering Sports Organisations, Businesses, and Athletes to Excel Specialised solutions designed for each audience's unique goals and challenges

WE SUPPORT ALL INVOLVED WITH SPORT

Which Best Describes You?

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Sports Club/Organisation

Turn your passion into profit. Get the tools and strategies to make your club financially sustainable.

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Brand/Business

Leverage the power of sport to grow your brand and connect with passionate communities.

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Athlete/Personality

Unlock your earning potential with expert monetisation strategies tailored for athletes and sports professionals.

Common Challenges We Solve

Sports Organisations Face:

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Financial Struggles

Constantly pouring money in with little coming back

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Our Solution: CAPITALISE

Identify and capitalize on every revenue opportunity

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Poor Operations

Inefficient processes that waste time and money

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Our Solution: EXECUTE

Streamline operations for maximum efficiency

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Limited Revenue Streams

Over-reliance on membership fees and basic sponsorship

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Our Solution: DIVERSIFY

Create multiple income streams for stability

Brands Struggle With:

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Authentic Connection

Difficulty connecting authentically with sports audiences

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Our Solution: ACTIVATE

Create genuine engagement through sport

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Measuring ROI

Hard to track sports marketing effectiveness

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Our Solution: Data-Driven Approach

Clear metrics and measurable outcomes

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Finding Right Partners

Struggling to identify valuable sports partnerships

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Our Solution: DOMINATE

Strategic partnerships that create market dominance

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For Sports Clubs & Organisations

01

Revenue Growth

Increase revenue through diversified income streams beyond
membership fees market.

02

Operational Efficiency

Streamline operations and reduce costs through proven business practices.

03

Fan Engagement

Transform casual supporters into lifelong, paying members.

04

Technology Integration

Implement relevant technology that actually works for your club.

05


Brand Development

Build a strong club brand that dominates your local.

For Brands Leveraging Sport

01

Community Connection

Tap into the passion of sports communities for authentic brand engagement

02

Strategic Partnerships:

Create meaningful partnerships that benefit both your brand and sports organisations

03

Activation Strategies

Design campaigns that resonate with sports audiences and drive results

04

Market Penetration

Use sport as a vehicle to enter new markets and demographics

05


ROI Optimisation

Maximise return on sports marketing investments through data-driven approaches

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For Athletes Off The Field

01

Brand Partnership Opportunities

Connect with sponsors and brands that align with your values and reach

02

Content Monetisation Strategy

Transform your social media presence and personal story into revenue streams

03

Speaking Engagement Bookings

Leverage your athletic experience and public profile for lucrative speaking opportunities

04

Merchandising and Product Development

Create and launch your own branded products and merchandise lines

05


Investment and Business Ventures

Explore ownership opportunities and business partnerships that build long-term wealth.

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How Healthy is Your Sports Organisation?

Take our 5-minute assessment and get an instant report on your club's financial health, operational efficiency, and growth potential.

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