Our Championship Playbook

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Passion for the game isn't enough. Back5 transforms sports organisations from money pits into self-sufficient organisations through proven business strategies, technology, and fan engagement.

THE PROCESS

How We Transform Your Organisation

Step 1

Health Check assessment

We firstly identify strengths, gaps, and untapped opportunities across your entire operation.

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Step 2

Back5 Pillar Implementation

We then apply our proven 5-pillar framework to build a solid foundation for growth.

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Step 3

Audience Value Framework

We create compelling value propositions that resonate with your target audience

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Step 4

Flywheel Growth Model

We build self-sustaining momentum where each success fuels the next

WHAT ARE WE TRYING TO SOLVE FOR SPORTS ORGANISATIONS?

Transform to Transact


01

Financial Viability and Revenue Diversification

Organisations need multiple revenue streams beyond traditional sources to manage rising costs and ensure long-term stability.



02

Demographic Shifts and Fan Engagement

Clubs must engage younger, digital audiences while maintaining connections with aging traditional fan bases.



03

Technology Integration and Digital Transformation

Organisations must invest in digital infrastructure and analytics to enhance fan experiences and operations while managing costs and complexity.


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It all starts with our Back5 Pillar System

Each pillar is designed to work together, but can also be implemented individually based on your organisations specific needs and priorities.

“Capitalise on every opportunity”

Features

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30-50% boost in event revenue

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New income streams identified

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Higher per-fan value

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Merchandise optimization

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2. Execute

Streamline your club operations with systems and technology that reduce costs, save time, and eliminate the chaos of volunteer-run administration.

“Execute flawless operations”

Features

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20-40% fall in admin time

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Automated key processes

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Professional systems in place

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Reduced volunteer burnout

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3. Diversify

Break the dependency on traditional sponsorship and membership fees. Create multiple revenue streams that provide stability and growth opportunities.

“Diversify your playbook”

Features

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3-5 new revenue streams

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Reduced financial risk

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Year-round income sources

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Partnership opportunities

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4. Dominate

Build a brand that stands out in your community. Professional marketing and positioning that attracts sponsors, members, and media attention.

“Dominate your market”

Features

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Professional brand identity

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Increased media coverage

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Higher sponsorship values

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Community recognition

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5. Activate

Turn casual supporters into engaged, paying community members. Modern fan engagement strategies that create loyalty and recurring revenue.

“Activate your fanbase”

Features

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40-60% boost in engagement

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Higher membership retention

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Active community building

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Social media growth

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How Healthy is Your Sports Organisation?

Take our 5-minute assessment and get an instant report on your club's financial health, operational efficiency, and growth potential.

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