The story behind Back5's mission to revolutionize sports club business operations

Transforming Passion into Profit

We've walked in your boots. We understand the challenges of running a sports club where passion meets the harsh reality of business sustainability. That's why we created Back5.

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OUR STORY

Born from experience, driven by results

  • 01 The Problem We Lived

    Using technology, customer psychology, and modern engagement strategies, we help clubs generate more revenue, reduce costs, and build sustainable business models that support their sporting ambitions.

  • 02 The Solution We Built

    Using technology, customer psychology, and modern engagement strategies, we help clubs generate more revenue, reduce costs, and build sustainable business models that support their sporting ambitions.

  • 03 The Results We Deliver

    Using technology, customer psychology, and modern engagement strategies, we help clubs generate more revenue, reduce costs, and build sustainable business models that support their sporting ambitions.

Our Foundation

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Mission

To transform sports clubs from financial burdens into self-sufficient, profitable organizations that can focus on what they do best – winning on the field.

A black and white icon of an eye with a circle in the middle.

Vision

A world where every sports club has the business foundation to turn passion into sustainable success, creating thriving communities around sport.

A black and white silhouette of a house with a heart in the middle.

Values

  • Results-driven approach
  • Sports community first
  • Sustainable growth
  • Innovation with tradition
  • Transparency & trust

Meet the Back5 Team

Our team combines deep sports industry experience with proven business transformation expertise. We've been players, sponsors, club operators, and business leaders.

A woman with curly hair and glasses is smiling for the camera.

[Founder Name]

Founder & CEO

Former club owner and business strategist with 15+ years transforming organizations. Led 3 successful club turnarounds and developed the Back5 methodology.

A woman with curly hair and glasses is smiling for the camera.

[Team Member]

Head of Operations

Ex-professional player turned operations expert. Specializes in streamlining club processes and implementing technology solutions for maximum efficiency.

A woman with curly hair and glasses is smiling for the camera.

[Team Member]

Marketing & Engagement Director

Digital marketing specialist with sports industry focus. Expert in fan engagement strategies and revenue generation through modern marketing approaches.

Our Track Record

Proven results across the sports industry

Club Transformations

50+

Clubs transformed to profitability

40%

Average revenue increase in first year

85+

Cost reduction in operational inefficient

100%

Client
retention rate

0

Club closures
post-engagement

Industry Experience

  • Former club owners and operators
  • Sports sponsorship experience
  • Business transformation consultants
  • Digital marketing specialists
  • Sports industry network of 500+ contacts

Club Transformations

50+

Clubs transformed to profitability

40%

Average revenue increase in first year

85%

Cost reduction in operational inefficienciet

100%

Client retention rate

0

Club closures post-engagement

Industry Experience

  • Former club owners and operators
  • Sports sponsorship experience
  • Business transformation consultants
  • Digital marketing specialists
  • Sports industry network of 500+ contacts


WHY US?

Why Clubs Choose Back5

  • 01 We've Been in Your Position

    We don't just fix immediate problems. We build systems and capabilities that ensure your club remains profitable and grows stronger year after year.

  • 02 Proven Methodology

    We don't just fix immediate problems. We build systems and capabilities that ensure your club remains profitable and grows stronger year after year.

  • 03 Sustainable Results

    We don't just fix immediate problems. We build systems and capabilities that ensure your club remains profitable and grows stronger year after year.

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Ready to Transform Your Club?

Join the growing community of profitable, sustainable sports clubs. Let's turn your passion into a thriving business.

Meet the Back5 Team

Our team combines deep sports industry experience with proven business transformation expertise. We've been players, sponsors, club operators, and business leaders.

A woman with curly hair and glasses is smiling for the camera.

[Founder Name]

Founder & CEO

Former club owner and business strategist with 15+ years transforming organizations. Led 3 successful club turnarounds and developed the Back5 methodology.

A woman with curly hair and glasses is smiling for the camera.

[Team Member]

Head of Operations

Ex-professional player turned operations expert. Specializes in streamlining club processes and implementing technology solutions for maximum efficiency.

A woman with curly hair and glasses is smiling for the camera.

[Team Member]

Marketing & Engagement Director

Digital marketing specialist with sports industry focus. Expert in fan engagement strategies and revenue generation through modern marketing approaches.